NEW YORK, New York – October 14, 2025 – Rove, the free rewards platform redefining how travelers earn and use miles, has announced a groundbreaking new feature.
Beginning October 14, 2025, Rove users can book Loyalty Eligible hotels directly on Rove’s platform—and still earn hotel points, elite night credits, and status benefits in addition to Rove Miles.
Unlike competitors, the rewards you’ll earn aren’t granted in the form of limited-use cash back. Instead, Rove is offering the unprecedented ability to allow users to earn both flexible airline miles and hotel points on a single booking.
And these rates aren’t limited to luxury hotels, either. Loyalty Eligible is available across all major hotel chains at tens of thousands of properties around the world.
To celebrate the launch, Rove is offering double Rove Miles on all Loyalty Eligible hotel bookings through October 31, 2025—totaling 10x Rove Miles per $1 spent—in addition to any hotel points and credit card rewards earned.
“We’re eliminating outdated barriers in the travel rewards world,” said Arhan Chhabra, Co-Founder and President of Rove. “For the first time ever, travelers don’t have to choose between flexibility and loyalty; they can have both. This is what modern rewards should look like.”
Loyalty Eligible bookings don’t replace Rove’s existing option to earn up to 25x Rove Miles per $1 spent on hotels. Instead, users can now select the earning method that they prefer—truly leaving the power in their hands.
Finding Loyalty Eligible stays is simple: When available, Loyalty Eligible rates will appear in search results right next to standard rates. Once booked, these reservations sync seamlessly with each user’s hotel loyalty account.
This launch cements Rove as the foremost leader in accessible, next-generation travel rewards, empowering users to earn more, redeem smarter, and travel farther.
About Rove: Rove is the first travel rewards program to provide a flexible way for users to earn and redeem miles without the need for a travel credit card. Users can accumulate Rove Miles by booking flights and hotels through the platform, as well as by shopping with over 13,000 partner merchants via shopping portal or browser extension.
These miles can then be used to book flights with over 140 airlines and stays at hundreds of thousands of hotels, or transferred to select partner loyalty programs, offering a more versatile and accessible alternative to traditional, carrier-specific airline miles.
Media Contact:
Carissa Rawson
Director, Travel and Marketing