NEW YORK — March 9, 2026 — Rove, the rewards platform enabling travelers to earn miles on travel and everyday spend, today announced the launch of SAS EuroBonus as its newest transfer partner. With this addition, Rove members can now transfer Rove Miles to SAS EuroBonus at a 1:1 ratio, unlocking award travel across Scandinavian Airlines and the broader SkyTeam alliance.
To celebrate the partnership, Rove is offering a 20% transfer bonus on all transfers to SAS EuroBonus through April 8, 2026 at 11:59 p.m. EST, meaning every 1,000 Rove Miles converts to 1,200 SAS EuroBonus points.
“Adding SAS EuroBonus gives our members access to one of the most compelling airline loyalty programs in Europe,” said Max Morganroth, CEO and co-founder of Rove. “With strong award availability, competitive redemption rates, and global partner access through SkyTeam, this partnership makes it easier than ever for Rove members to turn everyday spending into premium travel experiences.”
A Powerful European Airline Loyalty Program
Scandinavian Airlines (SAS) serves as the flag carrier of Denmark, Norway, and Sweden, operating a network of more than 100 destinations worldwide. The airline’s strength in intra-European travel combined with its membership in the SkyTeam alliance—which includes airlines such as Delta Air Lines, Air France, Virgin Atlantic, and Korean Air—makes SAS EuroBonus points valuable for both regional and long-haul travel.
With this announcement, Rove becomes the sole U.S. transfer partner for SAS EuroBonus, further expanding its growing ecosystem of airline and hotel loyalty partners.
SAS EuroBonus joins 14 additional Rove transfer partners, including:
- Aeromexico Rewards
- Accor Live Limitless
- Air France/KLM Flying Blue
- Air India Maharaja Club
- Cathay Pacific Asia Miles
- Etihad Guest
- Finnair Plus
- Hainan Airlines Fortune Wings Club
- Japan Airlines Mileage Bank
- Miles & More
- Qatar Airways Privilege Club
- Thai Airways Royal Orchid Plus
- Turkish Airlines Miles&Smiles
- Vietnam Airlines Lotusmiles
Valuable Redemption Opportunities
Rove members transferring miles to SAS EuroBonus gain access to competitive award pricing across SAS and its partner airlines.
For example, travelers can redeem 10,000 EuroBonus points for a one-way flight between Oslo and Copenhagen, a route that often commands high cash fares due to limited competition.
Long-haul redemptions offer particularly strong value. Business class flights between the United States and Europe start at just 60,000 EuroBonus points, significantly less than the 80,000 miles or more required by many other airline programs. Economy flights on the same routes start at 30,000 points one-way.
Unlike many European loyalty programs, SAS EuroBonus does not impose additional large fuel surcharges, allowing travelers to redeem points at lower out-of-pocket costs.
Seamless Award Search
To further simplify the redemption process, Rove has integrated live SAS award searches directly into its platform, allowing members to identify available award seats before transferring miles.
“With real-time award availability built into Rove, travelers can confidently transfer miles knowing exactly what they’re booking,” added Morganroth.
About Rove: Rove is the first travel rewards program to provide a flexible way for users to earn and redeem miles without the need for a travel credit card. Users can accumulate Rove Miles by booking flights and hotels through the platform, including its groundbreaking Loyalty Eligible feature, as well as by shopping with over 13,000 partner merchants via shopping portal or browser extension.
These miles can then be used to book flights with over 140 airlines and stays at hundreds of thousands of hotels, or transferred to select partner loyalty programs, offering a more versatile and accessible alternative to traditional, carrier-specific airline miles.
Media Contact:
Carissa Rawson
Director, Travel and Marketing